I'm not exactly sure where I got this idea but I know the idea of a promotional keychain isn't anything new. However, I just received all these lovely Moo mini cards and the thought of making them into keychains with one of the beads that I use for the grapes earrings seemed rather inspired.
I'm going to send them out (or give them to folks who I see often) in May after Mother's Day with a discount that they can use on any purchase during that month. Will keep you updated on how it goes and any feedback I get on these keychains.
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